Privacy Policy

1. Introduction

Essential Key Photography Academy ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website law-essentialkey.com, use our services, or engage with our photography courses and training programs.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number, mailing address)
• Billing and payment information
• Course enrollment and academic records
• Portfolio submissions and creative work
• Communication preferences
• Marketing and promotional preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns:

• IP address and location data
• Browser type and version
• Operating system information
• Pages visited and time spent on our website
• Referring website addresses
• Device identifiers and usage data

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience and analyze website usage. For detailed information about our cookie practices, please see our Cookie Policy.

3. How We Use Your Information

We use the collected information for various purposes, including:

• Providing and maintaining our educational services
• Processing course enrollments and payments
• Communicating with you about courses, schedules, and updates
• Personalizing your learning experience
• Responding to your inquiries and customer service requests
• Sending newsletters and promotional materials (with your consent)
• Analyzing website usage to improve our services
• Complying with legal obligations and protecting our rights
• Preventing fraud and enhancing security

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Payment processing companies
• Cloud storage and hosting providers
• Email marketing services
• Analytics and website optimization tools
• Customer support platforms

4.2 Legal Requirements

We may disclose your information if required to do so by law or in good faith belief that such action is necessary to:

• Comply with legal processes or government requests
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing
• Protect the personal safety of users or the public

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to this Privacy Policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection practices
• Secure data backup and recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

6.1 Access and Correction

You have the right to access, update, or correct your personal information. You can do this by logging into your account or contacting us directly.

6.2 Marketing Communications

You can opt out of receiving promotional emails by clicking the unsubscribe link in any email or by contacting us. Please note that you may still receive administrative communications related to your courses or account.

6.3 Data Portability

Upon request, we can provide you with a copy of your personal information in a structured, commonly used format.

6.4 Deletion

You may request deletion of your personal information, subject to certain limitations such as legal retention requirements or legitimate business needs.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

8. Retention of Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the type of information and the purpose for which it was collected.

9. Children's Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. Australian Privacy Principles

As an Australian entity, we comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This includes ensuring the quality and security of personal information, providing individuals with access to their personal information, and handling complaints about privacy breaches.

If you have concerns about our handling of your personal information, you may file a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.